This document is a step-by-step guide by Olaf Nitz on creating engaging Facebook fan pages, emphasizing the importance of a strong online presence. It covers various aspects from setting up a page, optimizing profile pictures, adding custom tabs, integrating videos and RSS feeds, to creating simple applications. The guide also provides tips on enhancing fan page visibility and interactivity to build a network on Facebook.

1. Step by Step Guide for Creating Fancy Facebook Fan Pages by Olaf Nitz | olafnitz.net

2. About this Facebook Guide Since the social networking site Facebook is about to become one of the largest and most visited websites globally, you should think about expanding your online presence to Facebook. That’s what everybody tells you these days – but no one tells you how to create an outstanding Facebook Fan Page. As a corporation you can engage in Facebook in different ways, and creating a fan page is the most powerful one. Although it is easy to set up the page, creating a fancy fan page is a little tricky. There are tons of applications on Facebook from which I selected a few which proved to be useful. This guide is not exhaustive, but it can help you to create and enhance your Facebook presence.

3. Agenda 5 Login, Create & Publish Page 13 Profile Picture & Page Description 17 Add Photos 25 Page Favourites 29 Vanity URLs 34 Custom Tabs with Text & Images 48 Video App 70 Youtube Player 81 Youtube Video Box 99 Twitter for Pages 109 Integration RSS / Blog 120 Create a simple App 137 Polls 147 Landingtab 151 About the Guide & the Author

4. GET STARTED Login, Creating & Publishing a Page

5. Login http://www.facebook.com GETTING STARTED Username

6. Create Page http://www.facebook.com/home.php ? GETTING STARTED

7. Select „Pages“ http://www.facebook.com/advertising/ GETTING STARTED

8. Create Page http://www.facebook.com/advertising/?pages GETTING STARTED

9. Choose Category & Create Page http://www.facebook.com/pages/create.php GETTING STARTED Features in the Info-Section depend on category

10. Result: New Fan Page GETTING STARTED

11. Publish Page: Option 1 GETTING STARTED

12. Publish Page: Option 2 GETTING STARTED

13. FIRST ADAPTATIONS Profile Picture & Description

14. Profile Picture GETTING STARTED

15. Advanced Profile Picture GETTING STARTED Canvas size: 200 px width; Background: Blue: Color #ECEFF4; 51px height; 200px width; Grey Line: Color #E0E0E8;

16. Page Description GETTING STARTED Text and Links possible

17. ADD PHOTOS Creating Albums, Uploading, Publishing

18. Create a Photo Album ADD PHOTOS

19. Album Details ADD PHOTOS

20. Loading Java ADD PHOTOS

21. Select Photos ADD PHOTOS Non-Java / Simple HTML-Upload also available

22. Upload Photos ADD PHOTOS

23. Upload Successful ADD PHOTOS

24. Publish Photos ADD PHOTOS

25. PAGE FAVOURITES Linking other Pages from your Fan Page, Creating a Network of Fan Pages

26. Go to Fan Page & Add to Favourites PAGE FAVOURITES

27. Select Page PAGE FAVOURITES

28. Result: Favourite Pages PAGE FAVOURITES

29. VANITY URLS Creating Custom Short-URLs

30. Select Username for your Page http://www.facebook.com/username/ VANITY URLS It is possible to create Vanity URLs for Fan Pages with more than 50 fans.

31. Choose Page http://www.facebook.com/username/ VANITY URLS

32. Choose Username http://www.facebook.com/username/ VANITY URLS

33. Result: Vanity URL VANITY URLS

34. CUSTOM TABS Adding your own Text & Graphics

35. Search App CUSTOM TABS

36. Search FBML App http://www.facebook.com/apps/directory.php CUSTOM TABS

37. Select „Static FBML“ CUSTOM TABS

38. Add App to Page http://www.facebook.com/apps/application.php?id=4949752878&ref=appd CUSTOM TABS

39. Choose Page CUSTOM TABS

40. Edit App Edit Page CUSTOM TABS

41. Insert HTML / FBML CUSTOM TABS Dos: HTML HTML forms Internal CSS outgoing links external images Don‘ts: external Javascript external CSS

42. Option: Add another FBML Box CUSTOM TABS

43. Edit App Settings CUSTOM TABS

44. Add App to Tabs / Boxes CUSTOM TABS

45. Arrange Tabs: Drag & Drop CUSTOM TABS

46. Move App from Boxes to Wall Tab CUSTOM TABS

47. Wall Tab: Result CUSTOM TABS Image width: 200 Pixel

48. VIDEO APP Uploading Videos, Recording with your Webcam

49. App: Video  Add to Page http://www.facebook.com/apps/application.php?id=2392950137 VIDEO APP

50. Choose Page  Add to Page VIDEO APP

51. Edit Page Settings  Video Edit VIDEO APP

52. Add Videos VIDEO APP

53. Select file on your Computer VIDEO APP

54. Agree to Terms of Service VIDEO APP

55. Upload Video & Enter Info VIDEO APP

56. Save Info VIDEO APP

57. Video Processing VIDEO APP

58. Result: Video VIDEO APP

59. Result: Video VIDEO APP

60. Result: Video VIDEO APP

61. Record Video from Webcam VIDEO APP: WEBCAM

62. Settings Adobe Flash Player VIDEO APP: WEBCAM

63. Close VIDEO APP: WEBCAM

64. Record Video VIDEO APP: WEBCAM

65. Record Video & Stop VIDEO APP: WEBCAM

66. Save Video VIDEO APP: WEBCAM

67. Save Video VIDEO APP: WEBCAM

68. Enter Info & Save VIDEO APP: WEBCAM

69. Result: Webcam Video VIDEO APP: WEBCAM

70. YOUTUBE PLAYER Adding a Video Playlist of Youtube Videos

71. App: Youtube Player http://www.facebook.com/apps/application.php?id=6916954478 YOUTUBE PLAYER

72. Add App to your Page YOUTUBE PLAYER

73. Edit Page  Edit YOUTUBE PLAYER

74. Allow Access YOUTUBE PLAYER

75. Add Videos YOUTUBE PLAYER

76. Enter Videos & Save YOUTUBE PLAYER

77. Edit Page  Application Settings YOUTUBE PLAYER

78. Add Videos to Tabs YOUTUBE PLAYER

79. Result  Arrange Tab YOUTUBE PLAYER

80. Result: Youtube Player YOUTUBE PLAYER

81. YOUTUBE VIDEO BOX Adding Youtube Videos

82. Add App to Page http://www.facebook.com/apps/application.php?id=3801015922 YOUTUBE VIDEO BOX

83. Select Page YOUTUBE VIDEO BOX

84. Edit Page  Edit Settings YOUTUBE VIDEO BOX

85. Add Videos from Youtube YOUTUBE VIDEO BOX

86. Add Youtube URL YOUTUBE VIDEO BOX

87. Edit Details & Save Video YOUTUBE VIDEO BOX

88. Back to Page Videos YOUTUBE VIDEO BOX

89. Add another Video YOUTUBE VIDEO BOX

90. Save URL YOUTUBE VIDEO BOX

91. Edit Details & Save YOUTUBE VIDEO BOX

92. Back to Page Videos YOUTUBE VIDEO BOX

93. Page Videos YOUTUBE VIDEO BOX

94. Edit Application Settings YOUTUBE VIDEO BOX

95. Add App to Tab YOUTUBE VIDEO BOX

96. Save Settings YOUTUBE VIDEO BOX

97. Arrange Tabs YOUTUBE VIDEO BOX

98. Result Youtube Video Box YOUTUBE VIDEO BOX

99. TWITTER FOR PAGES Integrating your Tweets

100. Choose Page http://www.facebook.com/add.php?api_key=6f77619e603ca9b71b45f5cd105be888&pages TWITTER FOR PAGES

101. Add App Twitter for Pages TWITTER FOR PAGES

102. Enter Details & Select User TWITTER FOR PAGES

103. Continue TWITTER FOR PAGES

104. Edit Page  App. Settings TWITTER FOR PAGES

105. Add Tab TWITTER FOR PAGES

106. Add Tab & Save TWITTER FOR PAGES

107. Arrange Tabs  Drag & Drop TWITTER FOR PAGES

108. Result: Twitter for Pages TWITTER FOR PAGES

109. RSS / BLOG Integrating a Blog

110. App Social RSS: Add to my Page http://www.facebook.com/apps/application.php?id=23798139265 RSS / BLOG

111. Add App to Page RSS / BLOG

112. Edit Page  Edit Social RSS RSS / BLOG

113. Add RSS Feed RSS / BLOG

114. Updating… RSS / BLOG

115. Feeds Updated RSS / BLOG

116. Add Tab: Application Settings RSS / BLOG

117. Add Tab RSS / BLOG

118. Add Tab & Save RSS / BLOG

119. Result: Blogpostings in Tab RSS / BLOG

120. CREATING A SIMPLE APP Content from a Website on Facebook

121. Creating Content: PHP Code Example: Including Twitter via RSS Upload PHP-File to a Server CREATING A SIMPLE APP <style type=&quot;text/css&quot;> p { font-family: Arial, Helvetica, sans-serif; font-size:10px; } a { color:#990000; } </style> <?php # Script: XML-Reader # Copyright: y0y.de, erweitert: bueltge.de $url = &quot;http://twitter.com/statuses/user_timeline/957101.rss&quot;; $number = 7; $file_content = @file_get_contents($url); $items = preg_match_all(&quot;/<item[ ]?.*>(.*)<\/item>/Uis&quot;, $file_content, $array_items); $array_items = $array_items[1]; if(!empty($array_items)) { if ($number>sizeof($array_items)) $number=sizeof($array_items); echo &quot;<p>&quot;; for($n=0;$n<$number;$n++) { preg_match(&quot;/<link>(.*)<\/link>/Uis&quot;, $array_items[$n], $array_link); preg_match(&quot;/<title>(.*)<\/title>/Uis&quot;, $array_items[$n], $array_title); preg_match(&quot;/<pubDate>(.*)<\/pubDate>/Uis&quot;, $array_items[$n], $array_pubdate); $suchmuster = &quot;/\<description\>\<\!\[CDATA\[(.*)\]\]\\><\/description\>/Uis&quot;; preg_match($suchmuster, $array_items[$n], $array_description); echo &quot;<b>$array_title[1]</b><br>&quot;; echo &quot;$array_description[1] &quot;; echo &quot;<a href=\&quot;$array_link[1]\&quot; target=\&quot;_blank\&quot;>more</a>&quot;; echo &quot;<br><br>&quot;; } echo &quot;</ul></p>&quot;; } ?>

122. PHP File in Browser CREATING A SIMPLE APP

123. Set Up New Application http://www.facebook.com/developers/ CREATING A SIMPLE APP

124. Choose Application Name http://www.facebook.com/developers/createapp.php CREATING A SIMPLE APP

125. Basic Settings CREATING A SIMPLE APP

126. Authentication: Enable Installable Facebook Pages CREATING A SIMPLE APP

127. Canvas: Add Canvas Page URL CREATING A SIMPLE APP

128. Result & Edit Settings CREATING A SIMPLE APP

129. Add Tab Information CREATING A SIMPLE APP Tab URL is required for adding app as a tab. Tab URL is relative to Canvas Callback URL Canvas Callback URL + Tab URL http://olafnitz.net + twitter = http://olafnitz.net/twitter

130. Go to App Profile CREATING A SIMPLE APP

131. Add App to Page CREATING A SIMPLE APP

132. Add App to Page CREATING A SIMPLE APP

133. Edit Page: Application Settings CREATING A SIMPLE APP

134. Add App to Tab (1) CREATING A SIMPLE APP

135. Add App to Tab (2) CREATING A SIMPLE APP

136. Result: External Content CREATING A SIMPLE APP

137. POLLS

138. Application Poll http://www.facebook.com/apps/application.php?id=20678178440

139. Add App to Page

140. Create Poll

141. Enter Questions & Options

142. Publish Poll

143. Result: Poll on the Wall

144. Poll in „Boxes“

145. Poll in the Wall Tab

146. Result: Poll

147. LANDINGTAB Seding the user to a specific tab

148. Edit Page  Wall Settings LANDINGTAB

149. Select Default Tab for Non-Fans LANDINGTAB Fans will be sent to the wall by default. This setting only applies to non-fans.

150. Select Tab LANDINGTAB

151. ABOUT & CONTACT Final Things

152. About this Document This document was created by Olaf Nitz and is published under a Creative Commons License. You are free to copy, distribute, display, and perform this guide and to make derivative works under the following conditions: Attribution - you must give the original author credit and link to http://olafnitz.net. If you alter, transform, or build upon this work, you may distribute the resulting work only under a licence identical to this one. About the author: Olaf Nitz has been working in the field of e-business since 2000 as Developer, Online-Marketer, PR-Consultant, Internet Strategist, Blogger & Lecturer. Currently he is working as an Internet Strategist for the Austrian National Tourist Office in Vienna and as a Lecturer on Online-PR at the University of Applied Sciences in St.Pölten in Austria. Facebook Bookmarks: http://delicious.com/onitz/facebook

153. Any Questions? Olaf Nitz Web & Blog: http://olafnitz.net Email: mail (at) olafnitz.net Skype: onitz1605 Facebook: http://www.facebook.com/onitz LinkedIn: http://www.linkedin.com/in/onitz Twitter: http://twitter.com/onitz Delicious: http://delicious.com/onitz If you want to have a PDF version of this guide, send me an email!